Jeep Cherokee, Jeep Grand Cherokee ‘do not honor us,’ chief says

Is it time for Jeep to put a new name on its popular Cherokee and Grand Cherokee SUVs?

The principal chief of the Cherokee Nation thinks so.

“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Chuck Hoskin Jr., principal chief of the Cherokee Nation, told Car and Driver for a story this weekend.

Hoskin told the USA TODAY Network’s Detroit Free Press he responded after the magazine reached out to ask about it. He and his staff, he said, do not seek out examples of problematic caricatures and depictions of Native Americans, although there are many, but he will continue to comment on these issues if asked about it.

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