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Hello and welcome to Daily Crunch for September 1, 2021. It’s a big day in TechCrunch history in that we’ve been shuffled to a new parent company. More on that in a moment. First, Disrupt attendees, you can now hit up CrunchMatch to meet other cool folks. See you there! — Alex

The TechCrunch Top 3

  • Hello, Apollo! TechCrunch is no longer part of Verizon Media Group, a somewhat forgotten subsidiary of the U.S. telco. Instead, we are now part of Yahoo, which is owned, in turn, by Apollo, a large investing company that is publicly traded. Cue the parade. Jokes aside, the long-announced deal has finally been completed. We’ll have more notes on our new overlords as soon as we meet them.
  • Inside Amplitude’s IPO filing: TechCrunch’s coverage of the accelerating IPO market continued today with notes on Amplitude’s product-analytics-focused debut. For more on Toast and Freshworks’ filings, head here or here. Oh, and Warby Parker here, if D2C is your jam.
  • Sticking to the big-dollar news today, Vista Equity is buying a majority stake in Drift. Based in Boston, Drift focuses on what it calls “conversational” sales tools. The two parties were being coy to a silly level by not disclosing the price paid for Drift, other than that the majority sale of the company values the former startup at more than $1 billion. Why Drift sold to Vista instead of going public is not clear, but we do feel cheated out of its S-1 filing.

Startups/VC

As we write to you today, the TechCrunch team is busy writing thousands of words about the second day of startup pitches from Y Combinator’s Demo Day. You can read about every startup that pitched yesterday.

Now, to today’s news. First, Berlin Brands, which buys and hopes to scale brands that sell on Amazon, is now worth north of $1 billion after raising a $700 million equity-and-debt round. There is apparently infinite capital available to finance the purchase of smaller e-commerce brands.

So much so that Forum Brands also announced new capital for the activity today. Its $100 million in debt financing may sound small compared to what Berlin Brands just secured, but it’s still nine figures of dry powder.

Our favorite startups from YC’s Summer 21 Demo Day, Part 1

Twice each year, we turn our attention to Y Combinator’s latest class of aspiring startups as they hold their public debuts.

For YC Summer 2021 Demo Day, the accelerator’s fourth virtual gathering, Natasha Mascarenhas, Alex Wilhelm, Devin Coldewey, Lucas Matney and Greg Kumparak selected 14 favorites from the first day of one of the world’s top pitch competitions.

Read their analysis, then come back later today for their rundown of Day Two.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

Today’s Big Tech news is mostly focused on feature upgrades. Enjoy!

TechCrunch Experts: Growth Marketing

Illustration montage based on education and knowledge in blue

Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

In case you didn’t catch it yesterday: We’re giving away one free ticket to Disrupt through the Experts survey. Check out the schedule for Disrupt, and read on to learn about the giveaway details.

  • Have you already submitted a recommendation? That’s great — we’re counting all previous survey submissions as an entry for the Disrupt ticket.
  • We’ll also enter the next 100 survey submissions into the giveaway.
  • Do you want to submit 10 recommendations to increase your chance at winning? We love the enthusiasm, but we ask that you only submit one recommendation for each marketer that you’ve worked with.
  • Don’t know what to say in your recommendation? Start with what traits they had, what they did to help your company, how their work affected your business and go from there!
  • We manually go through all entries, so please don’t copy and paste the same response multiple times.
  • Have a question about the giveaway? Send us an email at [email protected].

Community

Jonathan Metrick

Image Credits: Jonathan Metrick

Join Danny Crichton and Mary Ann Azevedo Tuesday, September 7, at 3 p.m. PDT/6 p.m. EDT on Twitter Spaces as they talk with Jonathan Metrick about fintech and growth marketing.





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